Laposte Sport : the brand universe

Lacoste was born from a simple gesture. In 1933, the tennis champion René Lacoste cut the sleeves off his shirt to make himself more comfortable on the court. The polo shirt was born, as was the crocodile. Behind the gestural simplicity, there is innovation. Since then, Lacoste has been creating and designing collections designed to follow your every move, with the greatest style.

Lacoste, life is a beautiful sport, since 1933

Lacoste, life is a beautiful sport, since 1933

The iconic brand is still a must-have on and off the tennis court, outfitting the men and women who have made history in this sport. From Novak Djokovic to Daniil Medvedev, all these athletes symbolise the brand’s heritage of performance, tenacity and elegance.

Lacoste x Novak Djokovic Collection

Lacoste x Novak Djokovic Collection

The legacy of René Lacoste is reflected in the tenacity of Novak Djokovic on the tennis court. The new Crocodile and world number 1 is one of the legends of the sport. He has been a brand ambassador since 2017.

Djokovic embodies the elegance and boldness of Lacoste both through his game and his signature outfits. The Lacoste x Novak Djokovic collection features the crocodile and the Serbian player’s logo on the polo shirts and shorts he wears during his many victories on the tour.

Discover the Djokovic collection
Lacoste Sport Men's Collection

Lacoste Sport Men's Collection

Lacoste’s collections combine the style and technicality that are its signature. Look your best on and off the court with ultra-dry technical materials, light diamond taffeta and breathable jersey. Choose the iconic Lacoste men’s polo shirt and mix and match with men’s shorts, t-shirts, jackets and caps to make you a player of a lifetime : a Crocodile.

Find the outfits of the rising Russian player, Daniil Medvedev, but also of French players like Pierre-Hugues Herbert or Jérémy Chardy.

Lacoste Tennis Men's Collection
Lacoste Sport Women's Collection

Lacoste Sport Women's Collection

Adopt the Lacoste label and show off a unique feminine style combining elegance and coolness. Take advantage of the exceptional performance of the technical materials used in the design of Lacoste women’s sportswear. Lacoste equips top WTA players such as Bernarda Pera and Anett Kontaveit.

Like them, leave your mark on the tennis court and win your tennis matches in style ! By becoming a crocodile, you become associated with the Lacoste story, its love of fair play, its tenacity and of course French elegance !

Lacoste Sport Women's Collection

The tennis players of the Lacoste team

tennis players from the lacoste team
logo Lacoste

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